NEW FOR 2026 | ADVANCED TECH LINE
PHILOSOPHY
At SWAG, we play hard, we play to win, we respect our fellow bowlers, and we honor the rules of the game. Just as bowling is in our DNA, these values define what we stand for, how we conduct our time on the lanes.
This is who we are, we are SWAG.
~ SWAG Bowling
BREAKTHROUGH TECHNOLOGY
AP26 ADDITIVE
Adhesion Promotion Technology
We’ve achieved a major breakthrough with the development of AP26—our optimized adhesion promotion technology. Specialized coupling agents work at the molecular level, filling gaps within the coverstock structure to create a stronger chemical bond with the lane surface.
FEBRUARY 2026
NEW ARRIVALS
Six new performance releases and three polyester options to dominate the lanes
ADVANCED TECH
Premium Performance
SUPERIOR
High-End Results
UTILITY
Versatile Performance
MODERN
Symmetrical Excellence
PRIMARY
Exceptional Value
APPAREL
Style On & Off Lanes
ADVANCED TECH LINE | NEW FOR 2026
JUDGEMENT HYBRID
SWAG’s Advanced Performance Line expands with the Judgement Hybrid—a bold evolution of the Judge series. Engineered with the all-new Guillotine Core featuring higher RG with balanced differential and MB strengths, this ball delivers dynamic energy transfer for superior performance.
CORE
Guillotine Asymmetric
COVERSTOCK
Slayer AP26 Hybrid
FINISH
3000 Abralon
RG / DIFF (15lb)
2.51 / .053
SUPERIOR PERFORMANCE LINE | NEW FOR 2026
SERPENT HYBRID
SWAG’s Superior Performance Line has earned a reputation for delivering high-end results at unbeatable value. Now we’re taking that formula further with the Serpent Hybrid. Featuring the all-new Serpent Core with higher RG for enhanced downlane motion, paired with our Serum Hybrid AP26 coverstock, this ball delivers a powerful midlane read with great backend reaction.
CORE
Serpent Asymmetric
COVERSTOCK
Serum AP26 Hybrid
FINISH
4000 Abralon
RG / DIFF (15lb)
2.51 / .048
SPARE BALL COLLECTION
DRAGON POLYESTER SERIES
Turn heads while nailing those crucial spares. Perfect for beginners, kids, or experienced bowlers picking off the 10-pin.
DRAGON STAINED GLASS
DRAGON MIDNIGHT
DRAGON COTTON CANDY
SWAG APPAREL & GEAR
Style on and off the lanes
Original price was: $69.95 USD.$49.95 USDCurrent price is: $49.95 USD.
Original price was: $69.95 USD.$49.95 USDCurrent price is: $49.95 USD.
Original price was: $69.95 USD.$49.95 USDCurrent price is: $49.95 USD.
Original price was: $79.95 USD.$59.95 USDCurrent price is: $59.95 USD.
Original price was: $69.95 USD.$49.95 USDCurrent price is: $49.95 USD.
Original price was: $79.95 USD.$59.95 USDCurrent price is: $59.95 USD.
$55.95 USD
Original price was: $45.95 USD.$35.95 USDCurrent price is: $35.95 USD.
Original price was: $99.95 USD.$69.95 USDCurrent price is: $69.95 USD.
$39.95 USD
$39.95 USD
$39.95 USD