Accessibility Statement

Accessibility Standards

SWAG Bowling aims to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA standards published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible for people with disabilities and user-friendly for everyone.

We reference these standards because they are internationally recognized guidelines for creating accessible web content, and they align with our commitment to inclusivity in the bowling community.

In addition to our built-in accessibility features, we utilize UserWay’s accessibility overlay technology to provide users with additional real-time customization options that enhance their browsing experience.

At SWAG Bowling, we believe that “bowling is in our DNA” – and that includes making our digital presence accessible to everyone in the bowling community. We are committed to ensuring that our website provides an inclusive experience for all users, regardless of their abilities or the assistive technologies they use.

This accessibility statement reflects our ongoing efforts to improve the usability and accessibility of our website in conformance with recognized accessibility standards.

Our Commitment

Inclusive Design

We design with accessibility in mind from the start, ensuring our bowling products and digital experiences welcome everyone to the lanes.

Continuous Improvement

We regularly review and update our website to meet evolving accessibility standards and user needs.

Community Focus

As part of our brand philosophy to “respect fellow bowlers,” we ensure our digital presence is respectful and accessible to all.

Standard Compliance

We strive to meet WCAG 2.1 Level AA standards to provide the best possible user experience.

Built-in Accessibility Features

Navigation & Structure

• • Clear, consistent navigation
• • Descriptive page titles
• • Logical heading structure
• • Skip navigation links
• • Breadcrumb navigation

Visual Design

• • High contrast color schemes
• • Scalable text and images
• • Alternative text for images
• • Focus indicators
• • Readable fonts

Interactive Elements

• • Keyboard accessible
• • Descriptive link text
• • Form labels and instructions
• • Error identification
• • Time limits notifications

Accessibility Tools

UserWay Accessibility Menu

Our website features the UserWay accessibility menu, which provides real-time accessibility adjustments. You can access this menu by:

• • Clicking the “Click for Accessibility” button on our website
• • Using the keyboard shortcut CTRL+U
• • The menu provides instant access to contrast adjustments, text sizing, link highlighting, and more

Available Features

The UserWay accessibility menu includes:

• • Contrast enhancement and color adjustments
• • Text sizing and spacing controls
• • Link highlighting and cursor modifications
• • Animation pausing and image hiding options
• • Dyslexia-friendly fonts and reading tools
• • Tooltips and line height adjustments

Product Information Accessibility

Bowling Ball Specifications

All our bowling ball technical specifications are presented in accessible formats:

• Core diagrams: Include detailed alt text descriptions
• RG and Differential data: Available in both visual and text formats
• Ball motion videos: Include captions and audio descriptions
• Color descriptions: Detailed color information for visually impaired users

Dealer Locator

Our dealer locator tool is designed for accessibility:

• Screen reader compatible: Works with assistive technologies
• Keyboard navigation: Full functionality without mouse
• Clear labels: All form fields properly labeled
• Error messages: Clear, descriptive feedback

Assistive Technology Compatibility

Our website is designed to work with a variety of assistive technologies, including:

Screen Readers

JAWS, NVDA, VoiceOver, TalkBack

Voice Recognition

Dragon NaturallySpeaking, Voice Control

Keyboard Navigation

Standard keyboards, alternative keyboards

Browser Zoom

Up to 200% magnification support

Testing & Evaluation

We regularly test our website’s accessibility through:

• Automated testing: Using tools like axe, WAVE, and Lighthouse
• Manual testing: Keyboard navigation, screen reader testing
• User feedback: Input from users with disabilities
• Third-party audits: Professional accessibility evaluations
• Ongoing monitoring: Regular reviews of new content and features

We test our website with various browsers, devices, and assistive technologies to ensure broad compatibility across different user setups.

Feedback & Contact

We welcome your feedback on the accessibility of the SWAG Bowling website. If you encounter any barriers or have suggestions for improvement, please let us know.

Your input helps us maintain our commitment to accessibility and ensures we continue to serve the entire bowling community effectively.

Contact Methods:

Email:

Phone:

Response Time: We aim to respond promptly to all accessibility inquiries

Known Issues & Limitations

We strive for full accessibility, but we’re transparent about current limitations we’re working to address:

• Legacy product videos: Some older ball motion videos may lack full captions (being updated)
• Third-party content: Some embedded dealer content may not meet our accessibility standards
• PDF documents: Older specification sheets being converted to accessible formats

Estimated resolution: We aim to address these issues by Q3 2025 as part of our ongoing accessibility improvement plan.

Technical Information

Accessibility Standards

• Guidelines: WCAG 2.1
• Conformance level: AA
• Additional standards: Section 508
• Last reviewed: March 2025

Technical Specifications

• CMS: WordPress with Flatsome
• Accessibility plugins: WP Accessibility
• Testing tools: axe, WAVE, Pa11y
• Browser support: All modern browsers

Our Promise

“At SWAG, we play hard, we play to win, we respect our fellow bowlers, and we honor the rules of the game. This includes ensuring our digital presence is accessible to everyone in the bowling community.”

This accessibility statement was last updated on March 28, 2025.